Content Product Marketing Manager

Do you think like marketers and act like journalists? Powerlink CRM's team is waiting for you!
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Our team at Powerlink CRM is growing rapidly, and we are looking for talented people to join us! You will be responsible for creating, distributing, and measuring content that attracts attention and helps establish Powerlink as a trusted source of information and inspiration. The environment is fast-paced and teamwork oriented. You must be super creative, innovative, analytical, independent, out of the box thinker and a quick learner.

The Role:

•Develop and edit a variety of content assets- aligned to personna and buyer journey (UX writing) - including case studies, blog posts, infographics, email campaigns, and webinars
•Be the main point of contact in Powerlink CRM for developing original content
•Use a variety of analytics tools to monitor content performance and optimize its impact
•Research and contribute creative ideas to support key content goals, such as increasing conversion rates in the sales funnel, growing blog subscribers and LinkedIn followers, growing inbound organic traffic, and more

Your Experience & Skills:

• Exceptional writing and editing skills, with a deep-rooted understanding of what it takes to engage readers with riveting content
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• Experience writing and editing product marketing content and sales enablement materials
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• An understanding of the goals of content marketing roles
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• Comfortable in using data analytics to measure and continually improve the impact of content on lead generation, thought leadership, and sales enablement
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• Experience with creating content for the web and knowledge of best practices for different social media channels
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• Superior oral and written communication skills with an innate attention to detail

We Appreciate Those Who:

• Experience working in a SAAS environment.
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• Trained in technical writing, HTML, CSS, and basic JavaScript skills.
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• Experience writing about B2B cloud technology or customer experience topics

Pack of Components

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How you write your advertising copy will be based on where you will place your ad. If it’s a billboard ad, you’ll need a super catchy headline and simple design.

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Our people are the most critical component of our long-term success, our atmosphere is young, encouraging creativity, challenging and dynamic. The carefully selected, high-quality workforce creates a unique environment that will make you come to work with a smile.

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